Creativity Is Popular Again

This trend that began in 2011 shows no signs of slowing down. In fact, sales continue to climb. Of Amazon’s top 20 best-selling books, nearly half are coloring books. Whether you want to illustrate your faith or simply relax with a few coloring pencils, there are many products to choose from.

From art journaling to coloring, pen and paper is making a comeback. This trend that began in 2011 shows no signs of slowing down. In fact, sales continue to climb. Of Amazon’s top 20 best-selling books, nearly half are coloring books. Whether you want to illustrate your faith or simply relax with a few coloring pencils, there are many products to choose from. This creates a unique opportunity for retail stores to plan exciting in-store events that could generate much needed traffic. From Bible journaling classes to coloring parties, people love to show off their creativity.